Teaching Faculties
Dr. Ritika Bhatia
Assistant Professor Department of Business Administration
- ritika.bhatia@jaipur.manipal.edu
- 7023809644
- Ph.D. BITS Pilani, Pilani Campus 2024
- MBA Shri Shankaracharya College, Bhilai, C.G 2007
- B.E Shri Shankaracharya College, Bhilai, C.G 2004
- Marketing
- Finance
- Bhatia, R., Bhat, A. K., & Tikoria, J. (2021). Life insurance purchase behaviour: A systematic review and directions for future research. International Journal of Consumer Studies, 45(6), 1149-1175.
- Bhatia, R., Bhat, A. K., & Tikoria, J. (2024). Role of policyholders' beliefs in life insurance lapses: a model building approach. Qualitative Research in Financial Markets.
- Bhatia, R., Bhat, A. K., & Tikoria, J. (2024). Empowering Informed Life Insurance Decisions: The Impact of Financial Literacy on Framing Effects. Services Marketing Quarterly, 45(4), 429-457.
- Hari, M. K., Agrawal, A., Bhatia, R., Bhatia, A., & Tiwari, K. (2023, January). T-PASS: A blockchain-based NFT enabled property management and exchange system. In 2023 International Conference on Information Networking (ICOIN) (pp. 140-145). IEEE.
- Bhatia, R., & Bhat, A. K. (2020). From service culture to customer behavioural loyalty: an organising framework for service-dominant orientation. International Journal of Services Sciences, 7(2), 45-57.
