Teaching Faculties

Awarded with Best Paper presenter in National conference Advances in Business Management Mahatma Gandhi Central University, Motahari (Bihar).

J. Kumar and S. Sikka, "Understanding the consumer perception towards sustainable brand personality," International Management Review, vol. 19, no. Spring, pp. 187-202, 2023.
S. Sikka and J. Kumar, "Understanding Indian Millennials' awareness towards brand personality of apparel brands," Small Enterprises Development, Management & Extension Journal, vol. 51, no. 1, pp. 41-53, 2024, https://doi.org/10.1177/09708464231209451.
J. Kumar and S. Sikka, "Measurement and validity of Jennifer Aaker's brand personality scale for Indian apparel brands," Journal of Statistics and Management Systems, vol. 26, no. 7, pp. 1833-1842, 2023, DOI: 10.47974/JSMS-1150.
S. Sikka and J. Kumar, "Exploring dimensions of brand personality: A study of Apple iPhone," Vidyabharati International Interdisciplinary Research Journal (Special Issue), vol. Special Issue, pp. 160-166, 2021, ISSN: 2319-4979.
S. Sikka and J. Kumar, "The importance of brand personality in the 21st century," Journal of Management and Science, vol. 11, no. 3, pp. 57-59, 2021, https://doi.org/10.26524/jms.11.26.

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