Assistant Professor Department of Business Administration
Swati.saini@jaipur.manipal.edu
Ph.D. (Business Management), Guru Jambheshwar University of Science and Technology 2024
M.com, Central University of Haryana 2018
B.com, MDU 2016
Marketing
S. Saini and R. Kumar, Effect of Religiosity on Consumer Decision-making: A Serial Mediation Model, FIIB business review, Sep. 2023, doi: https://doi.org/10.1177/23197145231188624.
S. Saini and R. Kumar, Mind Mapping of Consumers : A Study to Explore the Role of Religion, Indian Journal of Marketing, vol. 53, no. 4, pp. 30-30, Apr. 2023, doi: https://doi.org/10.17010/ijom/2023/v53/i4/172688.
S. Saini and R. Kumar, Effect of religion on consumer decision-making: a serial mediation model International Journal of Business and Emerging Markets, doi:10.1504/IJBEM.2025.10060027.