Teaching Faculties
Dr. Meenu Mathur
Assistant Professor- Senior Scale Department of Business Administration
- PhD (Management), Devi Ahilya University, Indore 2018
- MBA(Marketing), Indira Gandhi National Open University, New Delhi 1997
- B.Sc Maharani's College, University of Rajasthan, Jaipur 1988
- M.Sc (Statistics), University of Rajasthan, Jaipur 1992
- Marketing
- Winner of the `Best Paper Presentation' in the International Conference on Global Economic Revolutions (ICGER) on The Era of the Digital Economy, Sharjah city, 2023 organized by Ahlia Uiversity and the Arab academics and Scientist Union.;
- Winner of the Best Research Paper Contest organised by Prestige Institute of Management and Research, Indore in the Eleventh International Conference on Developing Competencies and Skills for Global Competitiveness held on Feb. 5, 2017 at Indore.;
- Reviewer in renowned Scopus Journals;
- Certied Trainer from Management Entrepreneurship and Professional Skills Council (MEPSC) National Skill Development Corporation, Govt. of India.
- Class Coordinator
- BBA III Sem & Couse Coordinator
- Product & Brand Management
- Mathur, Meenu., Mandhyana, Y., Chaudhuri, M. (2024). Effect of Socio-Demographic Factors on Consumer's Attitude Towards Artificial Intelligent Based Digital Voice Assistant. In: M. A. Musleh Al-Sartawi, A., Helmy Abd Wahab, M., Hussainey, K. (eds) Global Economic Revolutions: Big Data Governance and Business Analytics for Sustainability. ICGER 2023. Communications in Computer and Information Science, vol 1999. Springer, Cham. DOI: https://doi.org/10.1007/978-3-031-50518-8_2
- Masih, J., Mathur, Meenu., Bhagwat, A., Mishra, S., Rokade, K. (2023). An Evaluation of Core Factors of Predictive Analytics in Influencing Purchase Decision of the Consumers in E-business. In: Hannoon, A., Mahmood, A. (eds) Artificial Intelligence, Internet of Things, and Society 5.0. Studies in Computational Intelligence, vol 1113. Springer, Cham. DOI: https://doi.org/10.1007/978-3-031-43300-9_5
- Mandhanya, Y., Masih, J., Mathur, Meenu., Mishra, S. (2023). India Moving Ahead with Sustainable Transportation-A Case Study of Consumer Perception Towards E-Charging Stations in India via Social Media Analysis. In: Hannoon, A., Mahmood, A. (eds) Artificial Intelligence, Internet of Things, and Society 5.0. Studies in Computational Intelligence, vol 1113. Springer, Cham. https://doi.org/10.1007/978-3-031-43300-9_43
- Gangwani Sanjivini, Mathur Meenu and Aleesa Abeer Abdulaziz (2021). Role of Consumer's Social Risk Perceptions in Retailing Private Label Brands. Mediating role of Perceived Value on the relationship between Perceived Risks, Perceived Quality and Purchase Intention of Private Label Brands. Journal of Asian Finance, Economics and Business, 8(2), 1063-1070. (Scopus & WoS Journal). DOI:10.13106/jafeb.2021.vol8.no2.1063
- Gangwani Sanjivini, Mathur Meenu and Shahab Sana (2020). Influence of consumer perceptions of private label brands on store loyalty - Evidence from Indian retailing. Cogent Business & Management. 7:1, 1751905 (Scopus Journal of Taylor & Francis Publications)DOI: https://doi.org/10.1080/23311975.2020.1751905
- Gangwani Sanjivini, Mathur Meenu, Anjali Chaudhary and Samira Benbelgacemd (2020). Investigating key factors inuencing purchase intention of apparel private label brands in India. Academy of Strategic Management Journal, 19(3), 2020 (Scopus Journal) DOI:1939-6104-19-3-549
- Mathur Meenu and Gangwani Sanjivini, (2021). Mediating role of Perceived Value on the relationship between Perceived Risks, Perceived Quality and Purchase Intention of Private Label Brands. International Journal of Applied Management and Technology,20,71-87. (ABDC Category C Journal). DOI: 10.5590/IJAMT.2021.20.1.04
- Mathur Meenu and Bajpai Deepti (2020). Inspiring Entrepreneurial Journey in a Challenging Terrain. Case Study, the Case Centre, Ref. No. 820-0080-1./Teaching Note, the Case Centre, Ref. No. 820-0080-8. DOI: https://www.thecasecentre.org/products/view?id=173302
