Teaching Faculties
Dr. Mridul Trivedi
Assistant Professor Department of Business Administration
- Marketing
- M. Trivedi, H. P. Bulsara, and Y. Shukla, "Why millennials of smart city are willing to pay premium for toxic-free food products: Social Media Perspective," British Food Journal, vol. 125, no. 9, pp. 3368-3388, May 2023. doi:10.1108/bfj-07-2022-0649
- "H. P. Bulsara and M. Trivedi, "Exploring the Role of Availability and Willingness to Pay Premium in Influencing Smart City Customers' Purchase Intentions for Green Food Products," Ecology of Food and Nutrition, pp. 1-23, Apr. 2023, doi: https://doi.org/10.1080/03670244.2023.2200942."
- L. Sharma, H. P. Bulsara, M. Trivedi, and H. Bagdi, "An analysis of sustainability-driven entrepreneurial intentions among university students: the role of university support and SDG knowledge," Journal of Applied Research in Higher Education, vol. 16 No. 2, pp. 281-301, April 2023, doi: https://doi.org/10.1108/jarhe-11-2022-0359.
- L. Sharma, H. P. Bulsara, H. Bagdi, and M. Trivedi, "Exploring sustainable entrepreneurial intentions through the lens of theory of planned behaviour: a PLS-SEM approach," Journal of Advances in Management Research, vol. 21 No. 1, pp. 20-43, October 2023, doi: https://doi.org/10.1108/jamr-01-2023-0006.
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