Teaching Faculties

Bhakar Shilpa, S. S. Bhakar, and Shailja Bhakar (2023), Consumer knowledge, environmental concerns, and subjective norms as predictors of consumer attitude and purchase intention: A study of organic food, International Journal of Trade and Global Market, Vol. 17(2), pages 133-150, Scopus listed C category (1742755X, 17427541, Impact Factor 0.54).
Bhakar Shilpa, Gaura Chauhan (2022) Studying the impact of personalization and social media usage on behavioural intention of Instagram users, Oeconomia Copernicana, Vol 13, Issue 3, (Scopus listed).
Bhakar Shilpa, K, Sarath Babu, Somanchi Hari Krishna, Nagendra Prasad Krishnan, N Manikandan, V. Dheenadhayalan (2022), A detailed analysis of role of human resource management and its effect on sustainable growth of high-tech companies, published in Korean Review of International Studies, Vol 15, Issue 34. ISSN: 12264741 (ABDC- C Category)
Bhakar S. S., Shilpa Bhakar, Shailja Bhakar (2020), Impact of Price Promotion on Brand Equity Model: A Study of Online Retail Store Brands, Journal of Content, Community & Communication", June-2020 (Year-6, Vol.11) SCOPUS, UGC CARE LIST and ICI indexed journal, Impact Factor 1.73, ISSN: 2395-7514 (Print), ISSN: 2456-9011(Online).
Shilpa Bhakar, Nilesh Anute, Mukesh Kumar, Chandrakant Thorat, Impact of Green Marketing on Consumer Purchase Intention, Application No. 202221052278, The Patent Office, Government of India. Published- 23/9/2022.

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