The Influence of Social Media on Journalism

“Social media is the greatest boon to journalism since the printing press”. ~ Vivian Luisa Schiller

To grasp the advantages of social media in journalism, it is imperative to delve into its progression and analyse its emergence in the competitive landscape. As published in the research paper available on Springer Link, there are three major emerging themes.

  • Social media changed the news dissemination process.
  • Social media as a tool for journalists.
  • Social media affects news industry practices.

This passage will explore how social media influences journalism within the economies. Nevertheless, aspirants who dream of being marvellous journalists should recognise such methods by which social media brings an evolution in the field of journalism.

Also, you are recommended to Manipal University Jaipur, to uplift your career progression in this field. Being one of the leading NAAC-accredited universities, MUJ offers quality education to students aspiring for a BA in Journalism and Mass Communication.

Modern Journalism: Social Media Implications

The implication of social media heavily influenced modern journalism. Students aspiring for journalism must be aware of multiple social media platforms that foster access to information.

Here you can go through the ways in which social media influences modern journalism in India.

1) Citizen Journalism

With the help of social media, journalists can report to citizens of the country to make them aware of current affairs. Furthermore, ordinary citizens can also act as amateur journalists, which are empowered by social media applications.

These non-professional individuals can create blogs and also serve a purpose in the current landscape of media. As a student, pursuing a BA in Journalism & Mass Communication, at one of the top universities of India, you will surely learn how citizen journalism paved the way for additional perspectives in news reporting.

  • It also has impacts on journalism in India in three different ways.
  • Democratisation of News (Allows citizens to share their experiences)
  • Diverse Perspectives (Promote understanding of events)
  • Instantaneous Reporting (Elimination of time lag)

2) Wider Reach

Sophisticated platforms of social media ensure a wider reach of journalists to deliver their news articles, broadcasts, images, and videos. A rise in audience engagement on social media benefits journalism to share and viral content.

Wider reach through social media in journalism empowers the dissemination of information gathered by journalists. Journalists can use social media to gather news and cast a wider net by accessing public records. Experienced faculties at the best universities of Rajasthan, significance of social media to reach wider populations. It will foster your potential learning to become a leading journalist in this field.

3) Alerts for Breaking News

Audiences can set real-time alerts for breaking news on browsers and other social media platforms. This system proved to be effective for journalists and news organisations to quickly update people about news, affairs, and other information.

  • People who want to stay updated regarding news and trends must adopt an alert system on their social media applications.
  • The alert system for breaking news offers a notification pop-up facility to gain the attention of the audience on every real-time update.
  • You may become familiar with Google Alerts, Talkwalker, Newsle, and many more tools of this system.

4) Audience Engagement

In recent years, the landscape of journalism has evolved because of the rise in audience engagement. Top universities of India offer lots of social media-based projects to upskill students regarding audience engagement during the BA Journalism & Mass Communication program. The advantage of audience engagement comes with multiple sophisticated resources for journalists and citizens. One must be aware of such resources to grow a career in journalism. Let us explore some resources that will assist you in getting audience engagement easily as a journalist.

ParticularsResources
AnalyticsGoogle, Twitter, and Facebook Insights
Social Media Management ToolsBuffer and Hootsuite
Creation of Visual Content/Live StreamingPeriscope, Adobe Spark, and Canva
Surveys and PodcastSurveyMonkey and Anchor
ChatbotsBing, YouChat, and Chatfuel

5) Crowdsourcing

The rise in the usage of social media and smartphone apps is grooming practices like obtaining work, information, and opinions of the diverse population, which refers to crowdsourcing. Here you can go through the ways through which crowdsourcing influences journalism in India.

  • Emerging social media platforms allow journalists to crowdsource eyewitness accounts with real-time information.
  • It encourages people to have wider viewpoints to obtain a more inclusive portrayal of events.
  • Crowdsourcing also ensures fast-checking to verify information and inaccuracies in the news.

Why BA Journalism & Mass Communication at Manipal University Jaipur

“MUJ is really one of the best colleges out here, the teachers were so helpful to me and have polished me to climb the stairs of the media world”. ~ Sahil Shah (School of Media & Communication).

Manipal University Jaipur, offers BA in Journalism & Mass Communication, to prepare professionals as per the market requirements. The School of Media & Communication offers several benefits in this program, such as practical insights, regular industrial visits, media projects, and many more.

Let us evaluate the capabilities of MUJ for your career progression in journalism.

  • Your academic needs and all-around development will be focused at MUJ.
  • The curriculum of BA (J&MC) at Manipal University Jaipur involves theoretical as well as practical subjects.
  • You will benefit from regular industrial visits, media projects, guest lectures, and seminars at MUJ.
  • We’ve designed the curriculum for this program to develop critical thinking among aspirants.

Let’s Conclude

The above passage analysed that social media have a crucial role in the evolution of journalism in India. The rapid expansion of social media platforms like Instagram, Facebook, Twitter, and so on assists several journalists in delivering news, articles, and other information. You will learn about the implications of social media effectively in BA (J&MC) at Manipal University Jaipur. Explore placements at MUJ, course duration, and fees, and enrol now.

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